Social media use isn’t merely a leisure time activity, it’s an important business tool as well. To make the most of social media for your business, you have to use it in an appropriate way; here are our 3 tips on social media etiquette.

Entertainment First, Selling Second

Social media platforms can be an incredibly powerful way to promote your business, but this has to be done in an organic manner rather than adopting a hard sell approach. If all you do is publicise your products or include links to an online store then you’ll never attract the number of followers you need.

The key is to entertain your fellow social media users, and sell to them second. Think of it as an 80/20 rule: 80% of your posts should be entertaining, and 20% can be used to directly promote your business. In this way you’ll soon find that your social media following, and therefore your brand, grows.

Interact With Your Customers

Patience is a thing of the past. Today’s consumer likes to ask questions and receive a speedy response, so ensure that you always reply to people who have interacted with you on social mediums. It is, after all, a two way medium, and used smartly it can turn disaffected customers into loyal customers. You may not have time to monitor all your social media platforms yourself, but our social media agency can ensure that questions receive a quick and relevant response.

Don’t Appear Desperate

Nobody likes to be told what to do, so don’t fill your posts with exhortations for people to like or share them. If the posts are of sufficient quality then the shares will follow. That’s the key to growing your business through the power of social media, use high quality content that’s informative or fun, or both.

Always keep a positive tone, and never be tempted to argue with people on your business account: remember that posts can come back and haunt you, even if you thought that you’d deleted them. Oh, one more thing, go easy on the hashtags.

By following these simple rules of social media you can engage with greater numbers of consumers than you thought possible, and our expert team can help you every step of the way. Find out more at www.juanq.co.za.

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