What is content? …and where is it used?

What is content? …and where is it used?

So content marketing is the big buzzword in online marketing or digital marketing strategies. Whole seminars and hundreds of articles like this one talk about it, so there must be something to it. Any digital marketing expert will tell you that if you have a website...
What is ‘Online Reputational Management?’

What is ‘Online Reputational Management?’

‘Spur loses millions after social media video shows racist argument!’ ‘Zille becomes toothless and powerless after Colonialism quotes!’ Pretty shocking headlines aren’t they? The most shocking thing about them is actually that they are the result of seemingly innocent...
A Quintessential Digital Strategy

A Quintessential Digital Strategy

With over 20 years of digital marketing experience, our challenge was to find a way to ensure effective digital marketing – in other words: find a way to ensure that our clients’ message and brand realises its online potential. We’ve done that, and more!