Conquering LinkedIn in 2024: 5 Essential Strategies for B2B Success In the ever-expanding social media landscape, LinkedIn continues to reign supreme as the professional playground. Its staggering user base of over 980 million (as of October 2023) and unmatched B2B...
So you have decided to set up a Facebook page for your business. Someone advised you to (probably your online marketing experts), or maybe you have just realised for yourself that it is a powerful social media tool that gives you potentially free marketing! You also...
“Bud Light sales take steepest hit yet since Dylan Mulvaney fiasco” ‘Spur loses millions after social media video shows racist argument!’ Pretty shocking headlines aren’t they? The most shocking thing about them is actually that they are the result of...
As some of you may know, a Digital Strategy is a plan encompassing a range of channels to increase sales, growth, awareness and engagement for a product or brand. Having a digital strategy will allow you to reach your target audience more effectively. Let’s look at...
The internet is an immense entity and because the world is getting digitally flatter every day, people are just easier to reach. With the amount of digital marketing platforms available, we all come together online one way or another. Millions of user accounts are...
We posted an article not so long ago about the ‘big 5 of social media’ where we likened the 5 biggest social media platforms to the African wildlife ‘big 5.’ We’re going to re-visit that big 5 in this article – the social media big 5 that is, not the animals! – as we...
