We are living in the middle of a technological revolution. It’s affecting every aspect of our lives, from how we buy and sell things, to how we spend our leisure time, and above all how we communicate with each other. Social media has transformed our world, and made it smaller than ever before, allowing people on one continent to share news and views instantly with social media contacts on the other side of the globe.
That’s great news for businesses, but too many are failing to make the most of the opportunities that social media can bring. By hiring a specialist social media marketing agency you can gain a competitive edge over your rivals, but is it really the right option for you?
Reaching Out To Your Customers
How many potential customers do you have? You might say that depends on what sector your business is in, or where it’s based, but in the modern world of social media those factors are increasingly less relevant. If you have a great product or service there are people out there who want it, so why restrict yourself to people who live in your local area, or who see your posters, leaflets, or flyers? Social media management can help you reach social media and internet users across South Africa, and their numbers continue to grow. There are around 26.8 million internet users nationwide, and of these around 8 million use Facebook regularly and 3.2 million use Twitter. When you have a real presence on these platforms, that’s millions of potential customers waiting for you.
Optimising Your Social Media Profiles
You’ll know how important it is to have a company website, of course, and you may also realise that it’s important to have a social media presence. Many companies, however, set up their profiles on sites such as Facebook, Twitter, and Google+ and then do very little, if anything, with them. They may as well not have a profile at all. Social media managers can update your profiles on your behalf, giving them the fresh and exciting content that consumers love. They’ll know the optimal time to post as well as the kind of posts that will generate those all important social media shares. This means that as well as generating increased sales, it can also save you valuable time.
Managing Reputation
You wouldn’t let your office give a bad impression of your company, but are you allowing your social media profile to do just that? Social media management not only provides high quality and informative posts, it also ensures that your reputation is protected by portraying a positive image of your company at all times, and ensuring that customer interactions are kept on a professional basis. So who needs social media management? Everyone needs social media management! Find out more at www.juanq.co.za
