Unleashing the power of digital marketing can give your business a competitive edge over its rivals, whatever sector you operate in. We live in a world that’s undergoing a technological revolution, and it’s transforming every aspect of our lives. We spend our leisure time differently, buy and sell things differently, and of course we communicate differently as well.

In short, advances to the Internet, and social media in particular, have created a much smaller world, and this has had a huge impact on business in particular. Nearly one in two people in South Africa are now active Internet users, and this figure continues to grow year by year. By embracing this new technology, and taking a fresh modern approach to marketing, you can reach out to potential customers like never before.

Is your marketing strategy outdated?

Marketing is as old as business itself; after all there’s no point having a great product if potential customers never find out about it. Too many businesses in South Africa, however, are relying on the same marketing methods that their grandparents could have used. Do people really take time to read through flyers and leaflets today? I think we all know the answer to that. When adverts come on television or radio, the channel is simply switched over. The modern world that we all operate in needs a modern and relevant marketing solution, and digital marketing is the answer.

Just what is digital marketing?

Put simply, digital marketing uses the latest technology to reach your target consumers, but it encompasses a wide range of strategies. Pay-per-click is one method that can be particularly effective. It has evolved from its keyword driven past and is now highly targeted and therefore even more effective.

Digital marketing also utilises social media platforms to build your brand and promote your products or services. As a business owner you’ll have heard how important it is to use social media to promote your company, but if you don’t know how to use social media correctly then you could be doing more harm than good. By enlisting the help of our digital and social media experts, you can make your marketing more successful and more cost-effective.

Grabbing your target consumers

You’ll have a good idea of who your target consumer is, but old fashioned marketing methods take a scatter gun approach. Our digital marketing campaigns are finely tuned and targeted, meaning that you aren’t paying to put your product in front of people who wouldn’t be interested in it anyway.

It’s intelligent marketing for intelligent companies, and with social media and internet use in South Africa growing year on year it’s going to become even more effective. Find out more at JQ Digital.

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