Whether you’re in the office, at home, or out on the street, you’re sure to notice that everyone is doing it. What am I talking about? Why, social media of course! It’s the internet activity that has transformed lives and businesses in South Africa and across the globe, and social media usage is growing year by year. That’s why it’s so important for your business to make the most of social media, yet too many entrepreneurs don’t even realise the opportunities that it can bring.

By following our social media guidelines, you’ll be able to take your business to the next level and gain a competitive edge over your rivals.

1.Increase Your Presence On Social Media

You probably have a presence on Facebook, and maybe even on Twitter too, but is that where your connection with social media ends? Whilst Facebook and Twitter are still huge players in South African social networks, with 11.8 million and 6.6 million users in our country respectively, other platforms are becoming increasingly popular — such as Instagram which is used by over one million South Africans and still growing.

Your business should have a presence on as many of these platforms as possible, as this greatly increases your chances of creating meaningful interactions with consumers.

2.Keep Your Content Updated And Relevant

So now you have your profiles set up on Facebook, Twitter, Instagram, LinkedIn and more, but that doesn’t mean you can sit back and forget all about them. To make the most of social media you have to use it regularly. This means updating your content on a daily basis, and keeping it both relevant and entertaining. This can take time, but it reaps rewards, especially when you let the expert team at JQ Digital update and manage your social presence on your behalf.

3.A Modern Marketing Solution

Effective marketing is essential in today’s increasingly competitive business world, but traditional methods such as radio ads and direct mail can be costly and ineffective. By using social media platforms, businesses can reach a large number of potential customers with just one update, and they may even find that their content goes viral, being shared and passed on from one consumer to another. To achieve this, it’s important that updates are interesting and entertaining, rather than being a dull and uninspiring advert.

If you’re looking for an expert and cost effective way to promote your business through Facebook, YouTube and more, find out more at juanq.co.za

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