Social media marketing is no longer just a buzz word in marketing circles; it is an effective marketing strategy that provides genuine returns on marketing investment. So much so that some of the largest global brands consider it more important than traditional forms of marketing. There is plenty of evidence to suggest that if you are still thinking about investing in social media marketing, you should stop thinking and just do it!

Here are five reasons to justify the “Why”!

Outreach is Unmatched

When engineer and photographer Marybeth Tawfik decided to pursue her first love, quilting, she turned to Facebook for some free-of-cost marketing. Combining her skill of photography and quilting, she converted her Facebook page into a reservoir of beautiful images of work done by quilters around the world. According to Facebook, the average post is considered “viral” if it receives 1.92% interaction – i.e. 1.92% of the people who see a post comment, like or share it. Marybeth’s Cambridge Lane Studio receives an average of 50% interactivity, all thanks to her focus on sharing clients’ works, answering questions and listening to their requests.

Value Addition Yields Direct Results

When a small time hair stylist from North Carolina, Kate Bryan, decided to post regular videos of hair style tutorials on her YouTube channel, she decided to include them in her blog with a Pinterest button on them. With some regular updates, attractive thumbnails and valuable content, her Pinterest following has gone over 68,000 with over 9-million views on the YouTube tutorials. That’s in addition to the 20,000 people who subscribe to her blog!

Customer Feedback is Invaluable

The biggest advantage of social media is that you can instantly listen to what your customers have to say, first hand, and find out deeper problems that lie in your product or business model. Contiki Holidays took their entourage for a road trip across Australia where they organised gatherings with customers to grab their feedback. These customers were invited through social media and the entire process was recorded and shared through social media. Not only did the process help them identify shortcomings with their services, it helped them demonstrate their willingness to listen and learn from their customers!

Social Media brings down Lead Generation Costs by a Third

Hootsuite is a major player in the social media post automaton market and they provide a variety of content through their posts. Their gated content (requires sign-up) and un-gated content (free access) allows them to post Twitter updates that not only shares free information of value to their audience, but also allows them to gather contact information for future communication.

Social Media Builds Communities around your Brand

When Bob Kraonbauer launched Vancouver is Awesome, a blog about everything that’s wonderful about Vancouver, all he did was promote the page on Facebook. In just two years, his informative content and timely posts generated high interactions raised his Facebook following by over 450%, to 36,000 followers.

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