Social media has had a major impact on almost every aspect of our lives. It has changed the way we connect and also changed the way businesses interact with their customers and prospects. Let’s take a look at how hotels can benefit from social media marketing.
It’s a well-known fact that more than 60% of internet users research online travel before they make a booking or purchase travel plans. What’s more, internet bookings are increasing at a rate of 50% every year, making it vital for hotels to include online marketing strategies.
Hotels can especially benefit from social media marketing. It’s a powerful platform that not only allows them to connect with potential customers but also market their products and services in a much more effective and affordable way. Hotels need to keep up with trends and know their customers.
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REACHING NEW CUSTOMERS
With a strong social media presence, hotels can constantly promote their events, services and amenities to a wide range of potential customers. This can be done without spending a lot of money and marketing can be done in real time. People are online every day, which allows hotel marketers to reach hundreds or even thousands of potential customers at once.
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A MORE FOCUSED MARKETING APPROACH
With social media marketing you can target specific people for your online marketing campaigns. You can advertise to people based on their interest, age, geographic location and more. This makes it possible to target your marketing efforts and achieve a higher ROI.
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BOOST YOUR BRANDING
Behind retail, hospitality is the second largest industry for mobile engagement. More than two-thirds of hotels provide mobile optimised sites to allow for mobile bookings from their customers. Social media provides the perfect platform for you to boost your brand to your customers. You can target specific markets and advertised on your customers’ mobile phones. You can also invest in a mobile app and build a lasting relationship with your customers.
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INCREASE DIRECT BOOKINGS
direct bookings from mobile devices have significantly increased during the last decade. It is now responsible for more than $8 billion in hotel bookings every year. He is visible on all major social media platforms, you can increase your direct bookings and allow customers to easily make a booking with your hotel with a few easy steps.
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HIRE TALENTED INDIVIDUALS
Another added benefit of social media is that it allows hotels to hire talented individuals. You can tap into a large talent pool and find the perfect talented candidate for any of your vacancies. Finding the right person for the job is absolutely crucial in the hospitality industry – and for the success of your hotel. Linked in alone has more than 400 million users, making it easy to find the perfect candidate.
JQ Digital specialises in social media marketing for businesses in the hospitality industry. Contact us for more information about how we can help your business to build online brand awareness
